Packed: The Digital Marketing Seminar for Non-techies in Hotels and Tourism

Johannesburg 2013
10 Jun, 25 Oct 

 

Fee: R1950 includes VAT, lunch, refreshments, course materials & certificates.
       
BOOK TODAY and receive 20% off the fee, i.e. R1560 all inclusive.
 


Contact us for further information

If you are a guesthouse, hotel or B&B owner, a Tour Operator or Travel and Tourism agent and responsible for marketing your business this course is a must!

Facebook, Twitter and other social networks are redefining the way travelers research and book their trips. If you want to get the attention of travelers and hotel-seekers, you have to be part of their online conversations.

To have a competitive online presence today means that you need to grow your consumer relationships and turn your clients into your best marketing tool.

You don’t need to be a techie or social media fundi to join this expert one day course. The day after you leave this workshop, you will be able to start implementing a powerful social media plan to grow your business.

The course covers:

* Setting achievable goals
* Building websites for free in minutes
* Ground rules for social media marketing
* The smart way to use Facebook to grow your business
* Using YouTube to get attention
* Marketing with Twitter in ten minutes a day
* Your integrated social media plan

See our full list of courses and workshops.

The course is led by Karen Parkin, a renowned expert in the e-marketing and hospitality field and Director of Britefire.

Karen has a mastery of state-of-art e-marketing, and usability, which is one of her passions. She has walked the walk in major projects and in real-world business experiences internationally. Karen joined Marriott International where she lead the internationalisation of Marriott’s website from a US-only website to its global presence in 20 countries in 9 languages, marketing more than 3,000 hotels worldwide. Marriott’s award-winning web site takes over $17 million a day in online hotel reservations, making it the sixth largest e-commerce site on the web.

Our training services are world class, up-to-date, loaded with examples, best practices, practical tools and techniques that are comprehensive yet easy to grasp. If you are running an independent company or part of a chain — this course helps you put the pieces together.

South African companies who have benefitted from our experience include:

Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.