Packed!: Digital Boot Camp for Marketing Hotels and Tourism

Get your business strategy on track for digital success


The digital boot camp for marketers in hotels and tourism. Learn to work smarter, not harder.

Cape Town: call for dates
Johannesburg: call for dates 

One day Course Fee:  R2,600 includes VAT, lunch, refreshments, course materials and certificates.

For more information or to register, call us on 021 794 7838.


Email us for further information

If you are a guesthouse, hotel, B&B, tour operator, or a marketer in any hospitality or tourism business, this course is a must!

PACKED! is a one-day workshop that shows you step-by-step how to get maximum value out of your time, by focusing on what works, and excelling at it. And if you are outsourcing the work to agencies, you'll learn how to get them really performing.

Too many hospitality and tourism marketers are wasting money and sales opportunities with 20th century channels. Digital channels work, at far lower costs. But you can't do it all! Facebook, LinkedIn, YouTube, Pinterest, Twitter, TripAdvisor, WAYN, blogging, mobile sites, email campaigns, accommodation portals... the list just gets bigger.

PACKED! shows you how it all fits together, where your time and budgets should go, and, hands-on, how to use the platforms that will bring you reservations.

Facilitated by Karen Parkin, the hotel marketing guru behind sites like Jembisa, Ocean View House and Mooiplaas, as well as corporate hotel sites like Orion and Marriott, the workshop is packed with practical, industry-specific tips and insights. And you leave with a workbook that you'll use as a reference over and over again.

You don’t need to be a techie or social media fundi to join this expert one day course. The day after you leave this workshop, you will be able to start implementing a powerful digital media plan to grow your business.

The course covers

  • Setting achievable goals
  • Getting mobile enabled
  • Social ground rules
  • Using Facebook smarter
  • Getting attention with YouTube
  • Marketing with Twitter
  • Pinterest power for travel markets
  • Your integrated social media plan
  • Easy search optimisation
  • Email marketing made simple
  • Integrating digital with other marketing

See our full list of courses and workshops.

Our training services are world class, up-to-date, loaded with examples, best practices, practical tools and techniques that are comprehensive yet easy to grasp. If you are running an independent company or part of a chain — this course helps you put the pieces together.



Britefire course reviews

The course is led by Karen Parkin, a renowned expert in the e-marketing and hospitality field and Director of Britefire.

Karen has a mastery of state-of-art digital marketing, and usability, which is one of her passions. She has walked the walk in major projects and in real-world business experiences internationally. At Marriott International, Karen led the internationalisation of Marriott’s website from a US-only website to its global presence in 20 countries in 9 languages, marketing more than 3,000 hotels worldwide. The award-winning web site takes over $20 million a day in online hotel reservations, making it the sixth largest e-commerce site on the web.

South African businesses who have benefitted from our experience include:

Twelve Apostles Hotel, Ocean View House, Robertson Small Hotel, Orion Hotels, Jembisa, Mooiplaas Guest House, SA Tourism, Weg Magazine, Winchester Mansions Hotel, Three Cities Hotels, Makro, Draft FCB, SABC New Media, The Foschini Group, Random House Struik, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB,  Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

Marriott Hotels International, American Express, The BBC, AC Nielsen, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.


For more information or to register, call us on 021 794 7838.


Britefire made me totally rethink my business strategy
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