Retailers don’t need to be E-commerce to gain on Christmas
Britefire, the leading firm on online marketing strategy, development and training has assembled a focused course for all retailers to spread the sales word through Social Media. This course will show you how to grow your consumer relationship and increase the number of people in your shop in the wake of the Festive Season. You will leave with a ready to run campaign plan incorporating Facebook, YouTube, Twitter and other new tools.
2010, a year of much anticipated opportunity has entered its final quarter, with just 11 Fridays to go until Christmas, retailers can still make those changes to their online presence that will boost their sales, build their brand and add excitement to their profit margin. Don’t let the post Tournament hangover dull your Festive spirit, get in with the buzz.
Your Christmas consumer needs to know what they want and how they can get it, you want them to know where that is and why they want more. Growing your existing loyalty, developing your reputation and encouraging referrals through online Social Media is unmistakably the tool of the time. It is not only most cost effective, but affords the opportunity for your brand to be THE conversation.
Over 50% of your website visitors follow you on social networks. So, they are already there, and much more than seeking customer support they are waiting for your next move, be it a special offer, sale or new product. And what better opportunity to take a stance, spread the cheer, be heard, repeated, and valued, than when the masses scouting online are spending more time browsing, delaying their purchases to best fulfil their Gift and Christmas shopping list.
Get your customer planning their Christmas shopping around what you offer! Impulse purchases are not limited to the in-store experience, offering limited time deals and supporting them through all your marketing means, will not only encourage purposeful and impulse shopping, but getting the right buzz will keep coming back for more.
To succeed, your online marketing needs to be well-planned, well-executed, and well-optimized. The Britefire course can get you up to speed and embarked on a rewarding journey of fulfilling your customers needs, right now, after Christmas and again next year.
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.
Johannesburg: 18 November 2010
City Lodge, Fourways
9am - 5pm
Cape Town: 10 November 2010
Winchester Mansions, Seapoint
9am - 5pm
Fee: R1495 incl VAT, lunch,
refreshments & course manual
Contact Kim Visser, at Britefire for course information in both Johannesburg and Cape Town, on 021 790 0303, or kim.visser@britefire.com. www.britefire.com