Social Media Marketing for Retail

Get your business strategy on track for digital success


Social Media Marketing for
Succeeding with YouTube, Facebook, Google, mobile, Twitter and social networking

Johannesburg: Contact us for the next course date
                           City Lodge, Fourways
                           9am - 5pm

Cape Town:     
Contact us for the next course date
                           Winchester Mansions, Seapoint
                           9am - 5pm

Fee:                   R2600 incl VAT, lunch,
                          refreshments & course manual
                          Contact us for Group Discounts


See our full list of training courses and workshops.

How much business will slip past your store this Christmas?  

This workshop takes you step-by-step through the best ways to grow your business this Christmas with Facebook, YouTube, Twitter, Google Maps and other social media. You don’t need a big advertising budget (or any budget). You don’t need to be a techie. You don’t even need a website!

Retailers are under huge Christmas pressure from both e-commerce stores and big chains with massive advertising budgets. Consumers still prefer to shop in store – but they plan their shopping online. If your shop does not have a compelling online presence, you are not going to get the traffic you need for a happy Christmas. The good news is that small retailers can achieve big things online, without breaking the bank. We’ll show you how.

The day after you leave this workshop, you will be able to start implementing a powerful social media plan that will bring customers into your shop.

You don't need to be an E-commerce retailer to be sharp online.

The topics covered include:

  •   Setting achievable goals
  •    Building a website for free in minutes
  •    Groundrules for social media marketing
  •  The smart way to use Facebook to grow
     your business
  •    Using YouTube to get attention
  •    Marketing with Twitter in ten minutes a day
  •   Your integrated social media plan



Britefire course reviews

If you are a Shop Owner, Retail Marketer or Small-Medium Business Manager, best you take this course!

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey's primary expertise is on creating and implementing business strategies that build profitable relationships with the online consumer.

Bring a laptop with you, preferably with 3G connectivity so you can do the exercises live and start impacting your business immediately!



South African companies who have benefitted from our experience include:

Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.


Britefire made me totally rethink my business strategy
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