Finesse: The Usability course

Design a website that totally delivers for your business


The Usability course 

Two day Course Fee:  R4,700 (all inclusive)


Download the Finesse Info Sheet

Commercial sites are about business, not visual design or code

Those who actually build a site need to work within a framework that has been carefully crafted by someone with a business and marketing perspective.

Britefire's Finesse course is a workshop for the marketing person who has to play a leadership role in getting a site designed right. It is also for those designers and programmers who need to gain a better insight into the business, usability and user experience aspects of web design and development.

Learn the 7-step structured approach to site development

And you’ll learn the powerful methodologies and guidelines that ensure the site delivers on business objectives - while satisfying customer needs.

You will learn the principles of great web design, from the perspectives of

  • visitor usability
  • visual appearance
  • information architecture
  • technical functionality
  • marketing purpose
  • effective e-commerce

Learn how to architect a site that meets all of your business objectives

And learn how to communicate with the techies and creatives who build it for you.

You will leave this course with a great understanding of how to design effective business sites, and with a practical ability to lead your own strategy and development projects.

The course is led by Karen Parkin, a digital strategist, e-marketer, corporate e-commerce expert and international internet business veteran, who has managed major award-winning web development projects for some of the world's largest corporations.

Download the Finesse Info Sheet


More about The Usability Course



Britefire course reviews

This course is a must for anyone who makes business or marketing decisions about online initiatives, or has to interact with those who do!

Hundreds of South African companies have benefitted from our experience, including:

FNB, The Foschini Group, Media24, Makro, Draft FCB, MultiChoice, Distell, Penguin Random House, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Clicks, Disney Book Club, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

The BBC, AC Nielsen, Marriott Hotels, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

Read more & REGISTER NOW!


The perspectives are simply not available elsewhere
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