One day Course Fee: R2,600 (all inclusive)
The Usability course
You can now alsobook via Computicket.
Commercial sites are about business, not visual design or code
Those who actually build a site need to work within a framework that has been carefully crafted by someone with a business and marketing perspective.
Britefire's Finesse course is a workshop for the marketing person who has to play a leadership role in getting a site designed right. It is also for those designers and programmers who need to gain a better insight into the business, usability and user experience aspects of web design and development.
Learn the 7-step structured approach to site development
And you’ll learn the powerful methodologies and guidelines that ensure the site delivers on business objectives - while satisfying customer needs.
You will learn the principles of great web design, from the perspectives of
- visitor usability
- visual appearance
- information architecture
- technical functionality
- marketing purpose
- effective e-commerce
Learn how to architect a site that meets all of your business objectives
And learn how to communicate with the techies and creatives who build it for you.
You will leave this course with a great understanding of how to design effective business sites, and with a practical ability to lead your own strategy and development projects.
The course is led by Karen Parkin, a digital strategist, e-marketer, corporate e-commerce expert and international internet business veteran, who has managed major award-winning web development projects for some of the world's largest corporations.
More about The Usability Course
This course is a must for anyone who makes business or marketing decisions about online initiatives, or has to interact with those who do!
South African companies who have benefitted from our experience include:
Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.