ProFound: The Search Marketing course

Master search marketing and ramp up your business


The Search Marketing course 

One day Course Fee:  R2,600  (all inclusive)


Download the ProFound Info Sheet

Britefire's ProFound course will give you the skills, methods, and insights to maximise your online exposure, pump up your click throughs, and increase your conversion rates.

Eight out of ten online transactions start with a Google search.

If you do not appear in the top few search results rankings, you don't exist. If nobody clicks to visit your site, or clicks but doesn’t transact, you have blown a major opportunity

This course provides thorough, up-to-date training in search engine optimisation (SEO) and contextual search advertising (e.g. Google's AdWords pay-per-click ads). But the course goes way beyond these common tactics.

Search marketing is no longer just about SEO and pay-per-click

Unlike search courses which focus only on technicalities, Britefire's Profound course also provides you with customer-behaviour and marketing insight, so you can use search engines to:

Drive visitors to your site, and turn visitors into customers.

Learn how to:

  • get visitors with low-cost pay-per-click advertising
  • develop linking strategies to boost search rankings
  • exploit social media to improve search rankings
  • test and continually improve your campaigns
  • build landing pages and conversion funnels
  • use analytical tools to help you make smart decisions
  • pull it all together into an effective search strategy

We'll give you the know-how, skills, confidence, and comprehensive web savvy that you need to pump up your site's visibility and its power to build customers!

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.

Download the ProFound Info Sheet


More about Britefire's ProFound course



Britefire course reviews

Any business – online or offline – must have a search engine marketing strategy, and the skills and processes to implement it!

Hundreds of South African companies have benefitted from our experience, including:

FNB, The Foschini Group, Media24, Makro, Draft FCB, MultiChoice, Distell, Penguin Random House, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Clicks, Deloitte, Disney Book Club, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

Read more & REGISTER NOW!


Anyone who needs to really understand the new consumer needs this course
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