One day Course Fee: R2,600 (all inclusive)
The Search Marketing course
You can now also book via Computicket.
Britefire's ProFound course will give you the skills, methods, and insights to maximise your online exposure, pump up your click throughs, and increase your conversion rates.
Eight out of ten online transactions start with a Google search.
If you do not appear in the top few search results rankings, you don't exist. If nobody clicks to visit your site, or clicks but doesn’t transact, you have blown a major opportunity
This course provides thorough, up-to-date training in search engine optimisation (SEO) and contextual search advertising (e.g. Google's AdWords pay-per-click ads). But the course goes way beyond these common tactics.
Search marketing is no longer just about SEO and pay-per-click
Unlike search courses which focus only on technicalities, Britefire's Profound course also provides you with customer-behaviour and marketing insight, so you can use search engines to:
Drive visitors to your site, and turn visitors into customers.
Learn how to:
- get visitors with low-cost pay-per-click advertising
- develop linking strategies to boost search rankings
- exploit social media to improve search rankings
- test and continually improve your campaigns
- build landing pages and conversion funnels
- use analytical tools to help you make smart decisions
- pull it all together into an effective search strategy
We'll give you the know-how, skills, confidence, and comprehensive web savvy that you need to pump up your site's visibility and its power to build customers!
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
More about Britefire's ProFound course
Any business – online or offline – must have a search engine marketing strategy, and the skills and processes to implement it!
South African companies who have benefitted from our experience include:
Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.