Hana Hana: The Social Media Strategy Course

You need to master social media to succeed. This is your course!


Hana Hana: 
The Social Media Strategy Course 

One Day Course Fee:   R2,600 (including VAT, lunches, documentation)


Download the Hana Hana Info Sheet

Get up to speed with the latest best practices, and leave with a clear social media strategy for your brand!

Hana Hana is the strategy course for marketing managers. Community managers, bloggers, or social marketers can get hands-on with tools and tips at one of our Boot Camps:

At Hana Hana you will learn how to use the power of social media marketing phenomena such as blogging, YouTube, Facebook, Twitter, Instagram, LinkedIn and other social networking platforms - and how these can be integrated with traditional communication approaches.

Marketers have to be part of the conversation. That can mean major changes in the way you manage or communicate your brand. You need to be able to:

  • Choose and integrate the most appropriate customer engagement tactics
  • Know how to set up and execute social marketing tactics
  • Innovate in social media for dramatic, cost-effective brand building
  • Learn the ground rules for building relationships with the new consumer

The course will get your social media  strategy skills up to speed and focused, so you can accomplish all this and more.

What people online say about your brand carries louder and further than anything you can say in traditional media.

Get a comprehensive grasp of the state of social media marketing, an ability to evaluate which approaches to use when, the knowledge of how to go about integrating the tools, and the inspiration to innovate in your use of buzz media!

The social media strategy course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.

Download the Hana Hana Info Sheet



Britefire course reviews

If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, you have to take this course!

Hundreds of South African companies have benefitted from our experience, including:

FNB, The Foschini Group, Media24, Makro, Draft FCB, MultiChoice, Distell, Penguin Random House, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Clicks, Disney Book Club, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.

Globally, we've worked with a long list of organisations, including:

The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.



Understand how to create, integrate and manage social media
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