One day Course Fee: R2,600 (all inclusive)
The Social Media Marketing course
You can also join our 1-day Social Media Boot Camp!
You can now alsobook via Computicket.
Today, the consumer is the medium, and the brand is the buzz
Learn how to use the power of social media marketing phenomena such as YouTube, Facebook, Google, mobile, Twitter, Digg and social networking - and how these can be integrated with traditional communication approaches.
Marketers have to be part of the conversation. That can mean major changes in the way you manage or communicate your brand. You need to be able to:
- Choose and integrate the most appropriate customer engagement tactics
- Know how to set up and execute social marketing tactics
- Innovate in social media for dramatic, cost-effective brand building
- Learn the ground rules for building relationships with the new consumer
The course will get your social media skills up to speed and focused, so you can accomplish all this and more.
What people online say about your brand carries louder and further than anything you can say in traditional media.
Get a comprehensive grasp of the state of social media marketing, an ability to evaluate which approaches to use when, the knowledge of how to go about using the tools, and the inspiration to innovate in your use of buzz media!
The social media marketing course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
More about Social Media Marketing
If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, you have to take this course!
South African companies who have benefitted from our experience include:
Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.