Doing Business Digitally:
Competitive Strategy in the New Marketing Landscape
A website and SEO just don’t cut it any more
Learn how to be strategically competitive with a customer base that uses the web as its decision-making tool. To thrive in a world that has gone online, you must:
- change how you engage with customers
- develop focused strategies
- explore new organisational structures
- liberate your marketing
- provide compelling customer experiences
The course will get your business strategies up to speed and focused, so you can accomplish all this and more.
What’s so special about this course?
- It’s commercial, practical, inspiring
- centres on the culture of online consumers
- clarifies the digital landscape and its ground rules for success
- maps out how to get a strategically sustainable edge over competitors
You need to build your markets and brands online, because that's where your customers are.
To do that, you must reposition your business to be digitally competitive. This essential course helps you conceive the right vision, and develop the strategies to attain it.
The Doing Business Digitally course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
More about Doing Business Digitally
|
|
If you make or advise on strategic business or marketing decisions, you have to take this course!
South African companies who have benefitted from our experience include:
Makro, Draft FCB, SABC New Media, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.
|