Courses and Training Programmes
|
Feb 25, 2009
PRESS RELEASE
Cape Town, 25 February 2009
Programme in Online Marketing Strategy launched by USB ED and Britefire
The Programme in Online Marketing Strategy will be run by University of Stellenbosch Business School Executive Development (USB ED) in conjunction with e-marketing strategy firm Britefire. The comprehensive five-day course will take participants to the cutting edge of 21st Century marketing, teaching them how to develop and implement sound e-marketing strategies to form sustainable relationships with the new consumer. It will take place at the USB campus in Bellville on March 16-20, and again in Gauteng on March 23-27.
Britefire’s Godfrey Parkin, author of Doing Business Digitally, will lead the Programme. He said “Engaging with online consumers is a senior marketing responsibility, and must be driven by internet-savvy marketers. It’s not something you can abdicate to IT people, nor is it something you can put off till next year. The evolution of marketing is never again going to be predictably linear, so businesses today have to get good at understanding, anticipating and managing change. This Programme takes the hype out of e-marketing, grounds it in business reality, and lays out step-by-step approaches to success.
The information culture and media preferences of the new consumer are radically different from what we were used to five years ago, and they are changing constantly. Without a comprehensive informed approach to capitalising on or influencing these disruptive changes, we marketers can just flounder. We have to rethink how we structure and manage our brands, our customer relationships, and even our organisations, and avoid simply following the latest hype.
If you want to know how to apply Twitter or Facebook to your brand strategy, or how to use social bookmarking to improve Google rankings, this Programme will be a tremendous help. But the Programme goes way beyond mere tactical tools integration, and its real value is in helping you to formulate the comprehensive innovative e-marketing strategies that are most appropriate for your products and your target markets.”
The Programme is aimed at anyone who makes strategic or tactical marketing decisions, or has to interact with those who do, including business leaders, marketing executives, product managers, analysts, advertising and PR executives, web developers, entrepreneurs and media executives. It brings order into the apparent chaos of online channels, teaches how to navigate the shifting landscape of e-marketing, and provides proven principles, guidelines and methodologies for building and implementing viable strategies. The Programme is loaded with insights into the latest emerging tools, provides practical guidance on when and how to use them, and is richly illustrated with real-world examples and case studies.
Talking about Britefire’s relationship with the University of Stellenbosch Business School, Parkin said “USB Executive Development has always been at the forefront of innovative strategic business thinking. Britefire’s principals have been pushing the boundaries of strategic online marketing and applied social networking in the US and Europe for well over a decade. Both organisations have a passion for helping South African businesses compete successfully in the digital arena, so this Programme was a natural opportunity for partnership. This is going to be an exciting Programme, and I hope it will become a required learning experience for all serious marketers.”
Course and registration details are available on USB ED’s website at http://www.usb-ed.com/programmes/52/show
Contact details:
USB-ED: Laura Kirsten +27 21 918 4467 info@usb-ed.com
Britefire: Godfrey Parkin +27 21 790 0303 godfrey.parkin@britefire.com
About Britefire: Britefire (Pty) Ltd. (www.britefire.co.za) is an international digital strategy firm dedicated to marketing innovation and performance improvement. We provide consulting, training, project management, and web marketing implementation services that help companies connect with online customers. Britefire’s consultants and trainers have all been active emarketing practitioners since the web began sixteen years ago, and have led award-winning online projects in the US and Europe. Companies around the world ask Britefire to help them excel in the new economy because we have proven methodologies, current expertise, a global perspective, and an unmatched depth of practical international experience.
|
|