Emarketing Professional Certificate courses to run in Cape Town next week.
Internet marketing firm Britefire will run five one-day courses in Cape Town, from April 21-25. Designed for non-technical managers, each course will focus on a different dimension of online marketing: internet marketing strategy; website design; search engine marketing; email marketing; and web advertising & PR.
Britefire’s emarketing courses have been given rave reviews by participants from South Africa’s major marketing companies. Collectively, these courses form the core of Britefire’s Emarketing Professional Certificate curriculum.
Britefire’s CEO, Godfrey Parkin, says that the Emarketing Professional Certificate was designed to help competent online marketers differentiate themselves from the flood of amateurs who will enter the field over the next few years. “Today everyone with a blog is calling themselves an emarketer, and sadly their advice is often outdated, superficial, or lacking in commercial insight. The Britefire curriculum is practical and always current, and equips people with the guidelines and inspiration to stay ahead of the game. We are seeing senior management, serious career marketers, individual consultants, online media teams, and even entire advertising agencies immerse themselves in this training – and they are always delighted with the results.”
Godfrey Parkin will personally be running each of the five Cape Town courses, which will take place as follows:
Emarketing Strategy – April 21st (navigating the new landscape of ebusiness opportunities and online consumers)
Website Design – April 22nd (seven steps to specifying and managing successful commercial websites)
Search Engine Marketing – April 23rd (an intensive guide to successful use of optimisation and contextual advertising)
Email Marketing – April 24th (strategies and design for email campaigns that work)
Web-Leveraged Advertising & PR – April 25th (from banners to social networks, an intensive guide to exploiting opportunities in the new communication)
Details are available on Britefire’s website www.britefire.co.za
Participants in any four of the five courses will be eligible for the Emarketing Professional Certificate, after passing an online exam and submitting a real-world practical application exercise.
Contact details:
Vee Nuttley at vee.nuttley@britefire.com Tel: 021 790 0303.
About Britefire:
Britefire (Pty) Ltd. (www.britefire.co.za) is an international digital strategy firm dedicated to marketing innovation and performance improvement. We provide consulting, training, project management, and implementation services that help people develop and sustain successful commercial relationships with online markets. Britefire’s consultants and trainers have all been active emarketing practitioners since the web began fifteen years ago, and have led award-winning online projects in the US and Europe. As individuals we are respected global thought leaders, and are intimately connected with emerging issues. Companies in South Africa and abroad ask Britefire to help them define and implement their digital strategies because we have proven methodologies, current expertise, and a depth of practical experience that helps our clients excel in the new economy.
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