Courses and Training Programmes
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Curriculum Details
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E-marketing Professional Certificate - Curriculum Details
Curriculum Creator and Leader
The curriculum is lead by Godfrey Parkin, a fifteen-year veteran of the European and US e-marketing industries. He ran the global business services operation of international market research giant A.C. Nielsen for many years before that, and has taught strategy, innovation, analytical marketing and e-marketing to marketing consultants, brand and marketing executives and ad agency personnel in more than three dozen countries.
He has run successful e-businesses on both sides of the Atlantic. He authored the popular e-book Web Savvy, created North America's best-selling enterprise-wide e-learning series E-biz Insights, and built the largest Project Management e-learning company in the US. His popular 2008 book Doing Business Digitally was specifically written for South African executives, and his latest book Digital Marketing was published in Europe and the USA in 2009.
Godfrey is a faculty member of University of Stellenbosch Business School - Executive Development (USB-ED) where he leads the Programme in Online Marketing Strategy. He is an active participant in the International Society for Performance Improvement, and has for many years moderated several online social networks, including the E-learning Forum of the American Society for Training and Development. He is a regular member of the judging panel for the annual Brandon Hall Learning Excellence Awards, and has contributed to the design of several industry certification programmes (the first being the Diploma Course of the South African Market Research Association back in the 1980s).
He speaks at conferences around the world, and contributes to several journals, newsgroups and leading-edge blogs. Godfrey has advised many organisations around the world, including American Express, Honda, Nestlé, Cisco Systems, Credit Suisse and the Georgia Institute of Technology – covering fields as diverse as the FMCG, automotive, financial services, retail, telecommunications, education & training, technology, media, government, and travel industries. In South Africa the companies that have benefited from his guidance include Random House Struik, Exclusive Books, Media24, SABC, Hunt Lascaris, WesBank, Standard Bank, Map Studio, Tourism Radio and Makro. More about Godfrey
What Knowledge and Skills Does the Certification Cover?
The core curriculum for the E-Marketing Professional Certificate covers the following areas:
If you elect to do the EMP Gold certificate, it also covers
Digital Business Competitive Strategy
Check out the complete details of Doing Business Digitally - Competitive Strategy in the New Marketing Landscape
Website Usability
Check out the complete details of The Website Usability Course: Creating compelling user-experience
Search Engine Marketing
Check out the complete details of Search Engine Marketing
Social Media Marketing
Check out the complete details of Social Media Marketing
Email Marketing
Check out the complete details of Email Marketing
Web Project Management
Check out the complete details of Web Project Management
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