Courses and Training Programmes
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Certification Process
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E-Marketing Professional Certification Process
Attaining Britefire’s certificate as an E-Marketing Professional (EMP) is not trivial or simple. Your eligibility for the certificate is determined against a thorough, detailed schedule of required knowledge and skills and is evaluated through a combination of course participation, testing, and real-world practical application.
To become certified by Britefire as an EMP, you must:
- participate in five training courses from the core E-Marketing Professional curriculum (plus Web Project Management for the Gold certificate)
- pass an exam online that tests your knowledge and ability in key areas of e-marketing
- demonstrate a practical ability to apply your professional knowledge in relevant real-world e-marketing initiatives
Training Courses
Depending on the certificate level sought, you will participate in five one-day core curriculum courses, or in a combination of five one-day core courses plus a two-day specialist course, selected from the following:
Core curriculum courses (one day):
Specialist EMP Gold course (two days):
Exam
You will be thoroughly tested on the curriculum. The exam will be online, and will be conducted on the honour system. To complete the exam, you are permitted to make use of any resources available to you. The exam is multiple-choice, and tests both knowledge and skill.
Practical Ability
Your ability to apply what you have learned will be assessed through a documented case study of an e-marketing initiative. This is not as much work as it appears at first – we simply want to know what you are doing and how well you are applying the tools and principles, without compromising your confidentiality. For example, this may be the creation of a digital strategy, the roll out of a micro-site based campaign, an e-mail marketing project, an SEO-based website overhaul, or the implementation of an analytical e-marketing strategy.
A nominal admin fee for the exam and practical assessment is packaged into the certification cost. If you do not pass on the first attempt, you may retake the exam or assessment without incurring a second fee.
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