Courses and Training Programmes
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What the Certificate Means
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What the E-Marketing Professional (EMP) Certificate Means
Anyone certified through this process will have the most up-to-date insights and skills in the online marketing field, and will be competent to lead e-marketing initiatives, engage with e-marketing projects, or set e-marketing strategy at a level that is at the best of the best – in either South Africa or abroad.
The online gold rush that is hitting South Africa will bring with it a huge demand for genuine e-marketing expertise. This presents tremendous risks for anyone who depends on success in the online arena; it also presents tremendous opportunities for individuals or companies who can be relied on for their professional knowledge and delivery. The E-Marketing Professional™ certificate covers competencies in five core areas of online marketing:
- Digital Business Strategy
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Digital Usability
The Gold Certificate adds training in Project Management for Leading Digital Initiatives to the above five areas. The curriculum is designed to get you to a level of e-marketing expertise where you will stand out and excel as an E-Marketing Professional.
E-marketing is a complex emerging field at the intersection of multiple disciplines, knowledge areas, and skills. It evolves rapidly and disruptively, so Britefire’s training courses are continually updated, practical, and forward-looking. The EMP certificate verifies that your online marketing abilities are world-class. It differentiates you from others in the field who may think of themselves as knowledgeable or web-smart, but who have limited horizons or dated know-how.
If you have earned Britefire’s EMP certificate, you know you are ahead of the pack, your employers know it, and so do your clients.
A Britefire certified E-Marketing Professional has been:
- rigorously trained in a deep and demanding curriculum
- thoroughly tested on that curriculum, and found competent
- assessed in his/her ability to leverage the learning in real-world applications
What is more, Britefire’s certificate holders will keep their qualification valid and current by participating in an annual conference dedicated to bringing skills and knowledge up to date, and sharing experiences in applied e-marketing.
The Future Evolution of the Certificate
Britefire’s certification process will change to keep pace with ongoing changes in e-marketing and in the needs of learners. We will continuously grow the relevance and value of certification by:
- adding new specialisations and core course options
- adding third-party courses and events to the certification options
- adding new options for annually maintaining your certification status
- seeking further endorsements for the certificate from industry bodies
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