Godfrey Parkin

Godfrey Parkin has three decades of international entrepreneurial experience in marketing, management consultancy and business development. His innovative work in corporate performance improvement, technology-enhanced learning and executive development has earned him international recognition. He has provided business strategy, innovation, social media and digital marketing consulting and training in more than three dozen countries.

Godfrey graduated from UCT with a degree in Business Science, majoring in Marketing. He then led AIESEC South Africa, before joining A.C. Nielsen in Johannesburg as a marketing research executive, where he worked intensively with Unilever, Reckitt & Colman, and a host of other blue-chip consumer goods companies.

Nielsen soon transferred him to Switzerland where he headed their international management services operation, providing strategy consulting and executive development support to company managers, consultants and clients in 32 countries. Five years later he formed the Zurich-based global consulting firm, The Edge Corporation, specializing in culture change and marketing and sales team transformation. During this time, the work he did at Credit Suisse helped them quadruple their worldwide securities revenues in less than a year, while lifting them to the banking industry’s top ranking for customer satisfaction.

In the early 1990’he relocated to London to start up with his wife, Karen, a creative technology company, now trading as Pepper’s Ghost Productions. The company developed and marketed innovative digital simulation products, 3D virtual worlds, avatar technologies and animation properties. During his years with this successful start-up, Godfrey led the financial and marketing aspects of the business, working closely with companies such as Time Warner, Marvel, Fox and DreamWorks.

After selling out to his partners, Godfrey was contracted by the International Institute for Research to turn around a struggling division in the USA. Within a year he transformed it into the world’s largest Project Management e-learning company, profitably training thousands of executives from a long international client list that included IBM, Motorola, Cisco, Ernst & Young, and Boeing.

In 2000 Godfrey founded MindRise, a Washington D.C. based consulting and e-learning company, to help other organizations re-evaluate their marketing, training, and Project Management processes and adapt them to the rapidly evolving digital environment. His pioneering work had a significant impact on the evolution of e-learning, and he continues to be a sought-after voice in the field of digital business. For example, his approaches are core elements in some of the engineering programs offered by Georgia Tech; the leading management consulting firm Kepner-Tregoe and car giant Honda incorporate his principles in their online executive training offerings; he was retained by American Express to help build strategies and procedures for evaluating their extensive business development programme; and when Canadian telecom giant SaskTel needed to implement an enterprise-wide culture shift to become more competitive as the telecomms world went digital, they sought out Godfrey’s expertise to help them succeed.

In May 2007, he returned to South Africa and, together with Karen Parkin, formed Britefire. Britefire helps large organizations, small-medium enterprises, and individual entrepreneurs world-wide equip themselves with the insights, strategies, and skills to exploit emerging digital opportunities.

Godfrey is on the faculty of University of Stellenbosch Business School – Executive Development (USB-ED), where he leads programmes in Developing Digital Strategies, and Wine Marketing and Management. He has also run the Social Media Boot Camp and the Digital Strategy Master Class for the DMA. Godfrey is a regular member of the judging panel for Brandon Hall’s annual International Learning Excellence Awards and Technology Excellence Awards, and he moderates the E-learning Network of the American Society for Training and Development

He is the author of the best-selling books ”Doing Business Digitally” and “Digital Marketing: Strategies for Online Success”. 

Godfrey has advised many organisations ranging from global giants to large consulting firms and small start-ups. His South African digital strategy clients include Eskom, Clicks, Media 24, Wesbank and McCann Worldgroup.

He is a popular speaker at conferences around the world.

 

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