Social Media Boot Camp:
Hands-on workshop with Facebook, YouTube, Twitter, blogging and a whole lot more social platforms!
9 April 2014 | 18 Jun | 29 Sep
Winchester Mansions Hotel, Sea Point
211 Beach Road
Sea Point, Cape Town
Tel: 021 434 2351
5 March 2014 | 28 May | 20 Aug | 7 Nov
Fee: R2300 incl VAT, lunch,
refreshments & course manual
R 1955 if you have already or
register for any other
Download the Boot Camp Info Sheet
Or call us on 021 794 7838.
Contact us for discount opportunities
See our full list of training courses and workshops.
Facebook, Twitter, YouTube, Pinterest, Google+, or LinkedIn? How do you know which social platforms to use, and how to get the most out of them? And what is the best use of your time? What tools and strategies can save you hours in managing your social media?
Now that Facebook is not sending your status updates to your fans, how do you maximise organic reach? How do you run competitions on Facebook - and what are Facebook's rules and required disclaimers? How do you run a competition that works on Facebook mobile? Is it better to use Twitter? Which platform will give you better viral potential? How do you set up a Facebook advertising campaign?
How do you structure a social content strategy? How can you create and populate your own YouTube channel? And how do you pull your YouTube playlist into a tab on your Facebook page?
What are the best tools for building apps? Do you need to blog, and which tools will be best for you? How does Pinterest fit in? Instagram? And what about B2B - how do you leverage social media like LinkedIn if you are targeting businesses? How can you get massive SEO benefit from integrating your social media, without having to put huge effort in?
In bigger picture terms, what kind of time and manpower does it take to do social media well? What is the best organisation structure in a larger company? Which department owns social media anyway? How do you build a strategy and budget for it, and sell its ROI to senior management?
This up-to-date workshop is driven by exercises, so bring your laptop or pad computer. During the course of this intensive day you will:
All of your questions are answered in this one-day boot camp, which is designed to get you hands-on with the primary social media tools, and grounded in the essentials of socially networked marketing. You will develop practical competencies and essential insights into how the tools work and what you can do with them.
- Build an optimised branded Page on Facebook
- Create a custom App for your Facebook Page
- Create and publish a blog
- Create a branded YouTube channel and playlists
- Curate content from all over the web
- Stream your YouTube playlists to a video app on your Facebook Page
- Optimise your profile on LinkedIn
- Get to grips with Twitter 101
- Learn how best to schedule tweets and status updates
- Learn how to use Twitter Cards and Open Graph tags
- Identify social influencers your customers follow
- Leverage social sharing services
- Benchmark your online reputation
- Implement a social media management tool
And a whole lot more!
You’ll also learn how to search optimise all of the above, and how to integrate it all via a Social Media Lens.
You will leave with the knowledge, skills and inspiration to exploit confidently the power of today’s social toolset.
The hands-on practical boot camp format ensures that you are actively thinking and participating, whilst applying the ideas to your own marketing challenges.
This boot camp is an essential jump-start for anyone wanting to ramp up their exploitation of social media. No programming ability is required.
The workshop totally demystifies the major social platforms, and shows how they can practically be integrated. The hands-on boot camp format ensures that you are actively thinking and participating, and applying the ideas to your own marketing challenges.
You will leave this boot camp with a confident grasp of what the social media tools can do and how to use them, and the inspiration to innovate in your use of social media.
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
Bring a laptop with you so you can do the exercises live and start impacting your business immediately!
South African companies who have benefitted from our experience include:
FNB, Makro, Draft FCB, Foschini, Distell, Random House Struik, Markham, Exclusive Books, WesBank, Hunt Lascaris, Standard Bank, GoNetReady, Deloitte, Disney Book Club, Media 24, Map Studio, SA Tourism, MWEB, FinWeek, Trudon (Yellow Pages), and McCann Worldgroup.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.