Social Media Boot Camp

Social Media Boot Camp:
Hands-on course with Facebook Timeline for business, YouTube branded channels, Twitter, blogging and a whole lot more! 

Cape Town:       23 Apr, 7 Aug, 20 Nov
                            9am - 5pm                             

See our full list of training courses and workshops.

This boot camp is designed to get you hands-on with the primary social media tools, and grounded in the essentials of socially networked marketing. You will develop practical competencies and essential insights into how the tools work and what you can do with them.

• Get to grips with the new-look Facebook Timeline for business
• Build a branded Timeline on Facebook
• Create a custom App for your Facebook Page
• Create and publish a blog
• Create a branded YouTube channel and playlists
• Collate content from all over the web
• Place videos in your blog
• Stream your YouTube playlists to a video app on your Facebook Page
• Build a company page on LinkedIn
• Create a Twitter account
• Identify your important social influencers among bloggers and tweeters
• Pull your tweets into a dedicated frame in your blog
• See how to build a branded page on Google+
• Place Like and +1 buttons on your blog
• Leverage social sharing services
• Benchmark your (and your ‘competitors’) online reputations
• Implement a social media management tool

And a whole lot more!

You’ll also learn how to search optimise all of the above, and how to integrate it all via a Britefire Social Media Lens.

You will leave with the knowledge, skills and inspiration to exploit confidently the power of today’s social toolset.

The hands-on practical boot camp format ensures that you are actively thinking and participating, whilst applying the ideas to your own marketing challenges.

If you are familiar with social media for personal use, or have been using Facebook, LinkedIn and Twitter for your business, but without great confidence or inspiration, you should participate in the workshop. This boot camp is an essential jump-start for anyone wanting to ramp up their exploitation of social media. No programming ability is required.

While the scope of the day does not allow for discussion of “big-picture” strategy or the business organisation issues involved in implementing a social media strategy, it totally demystifies the major current tools in use, and shows how they can practically be integrated. The hands-on practical boot camp format ensures that you are actively thinking and participating, and applying the ideas to your own marketing challenges.

You will leave this boot camp with a confident grasp of what the social media tools can do and how to use them, and the inspiration to innovate in your use of social media.

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.


Bring a laptop with you so you can do the exercises live and start impacting your business immediately!

South African companies who have benefitted from our experience include:

Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.